Your best potential followers are often standing right in front of you — at your stall, on your packaging, at an event — and they never make it to your Instagram because typing a handle is friction. A QR code closes that gap.
The quick way: a QR to your profile
You can make a QR code that opens your Instagram profile directly. Scan, and they land on your page ready to follow. Put it anywhere offline: your shop window, business card, product label, or event banner.
The smarter way: a link page
Here's the thing — you rarely want people to only see Instagram. You've got a shop, a booking link, maybe a YouTube and a WhatsApp. A link page (link-in-bio) behind one QR shows them all, with Instagram front and centre. One code, your whole presence — and you can reorder or add links anytime without reprinting.
If you only have one code to print, make it a link page, not a single profile link. It future-proofs your print.
Where to put your Instagram QR
- On your product packaging ("Follow us for tips")
- At your market stall or shop counter
- On the back of your business card
- In the corner of your flyers and posters
- On your car or van signage
Make it on-brand
A plain black-and-white code works, but a branded one gets more scans because it looks intentional. Add your colours and drop your logo into the centre of the code.
How to set it up
Create a Multiple-links page with your Instagram, shop and socials, style the QR with your colours, and download it for print. It's free to start, dynamic, and you'll even see how many people scanned.